Persuasive Proposals
Persuasive Proposals isa A plug-and-play system for creating customer-focused proposal content that positions you to scale your proposal process as you pursue bigger and bigger contracts.
Welcome and Introduction
Understanding Customer Pain Points
Who's your competition and how do they win?
Creating Your Win Themes
Sources of Content Inspiration
Gathering key company metrics
Storytelling in proposal writing
Persuasive writing fundamentals
The technical writing formula
Choosing the right words
BONUS: Overcoming Writer's Block
What is a content library and why you need it
Making boilerplate customizable
Proposal Cover Letters: The most underutilized section
Writing the Executive Summary
Team Overviews
Developing informative and engaging product overviews
Crafting your Project Approach
Creating your Company Qualifications
References, Case Studies, & Testimonials
How to answer the "Anything else" Question (aka the "Why Us" section)
The Proposal Process
Assessing the competitive landscape for each opportunity
When you should NOT create the proposal
Creating your Proposal Outline
Personalizing boilerplate content
Styling your proposal
Proposal debrief