Pricing options

Course curriculum

    1. Welcome and Introduction

    1. Understanding Customer Pain Points

    2. Who's your competition and how do they win?

    3. Creating Your Win Themes

    1. Sources of Content Inspiration

    2. Gathering key company metrics

    1. Storytelling in proposal writing

    2. Persuasive writing fundamentals

    3. The technical writing formula

    4. Choosing the right words

    5. BONUS: Overcoming Writer's Block

    1. What is a content library and why you need it

    2. Making boilerplate customizable

    3. Proposal Cover Letters: The most underutilized section

    4. Writing the Executive Summary

    5. Team Overviews

    6. Developing informative and engaging product overviews

    7. Crafting your Project Approach

    8. Creating your Company Qualifications

    9. References, Case Studies, & Testimonials

    10. How to answer the "Anything else" Question (aka the "Why Us" section)

    1. The Proposal Process

    2. Assessing the competitive landscape for each opportunity

    3. When you should NOT create the proposal

    4. Creating your Proposal Outline

    5. Personalizing boilerplate content

    6. Styling your proposal

    7. Proposal debrief

About this course

  • $1,395.00
  • 36 lessons
  • 6.5 hours of video content

Start Writing Better Proposals Today!

With lifetime access, plug-and-play templates, and steps for a scalable proposal process, Persuasive Proposals covers everything you need to know to make proposal writing easier!
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